Nike and Intersport came to us with a challenge: To educate and sell the correct sports bra to a wide range of consumers with mixed sporting needs. To solve this problem, we developed a digital tool.

To find the right solution, we went to the source, by conducting research both online and in store, with real consumers - our concept, art direction and UX design was based on robust insight - real people, honest advice and peer-to-peer product information.

The result: a simple and user friendly digital pick-a-path tool, empowering customers to feel confident along their purchase journey to find their perfect sports bra for their size and sport online.