For the launch of Nike’s FE/NOM sports bra at Intersport, we celebrated the athlete and place the product in the centre of the narrative and produced a set of compelling films that aligned with the FIFA Women’s World Cup. We chose players from four European nations, chosen for their commitment and passion to the sport.
For each player we created two films. First, we filmed them at their training camps, then we focused on the athletes’ journeys to the World Cup and their sacrifices along the way. We explored their backgrounds as world-class athletes, using personal interviews and archival footage to tell their stories.
The resulting film suite formed a group of compelling stories, showcasing the athletes and the passion they have to succeed in their field.