Every season buyers from across the markets are invited to see the latest Nike products. We produced an event that elevated and amplified the product, it’s inspiration and theme for that season.
With a short time frame we designed and produced an event that spanned 4 presentation rooms, a centralised catwalk and a gallery space.
We used dynamic projections and light to fill the environment, and built a series of bespoke installations for the product itself. Clever use of materials, props and creative film content, allowed the space to feel unique and compelling to the visitors.