We partnered with one-for-one shoe brand TOMS to produce a UK wide campaign for retailer Schuh.
We created a campaign that spoke directly to the Schuh consumer, whilst aligning with the brands Californian DNA. We collaborated with a local young photographer to capture distinctly UK urban environments that were overlaid over product and models within a studio.
With a national media spend, the campaign displayed across OOH to social, .com and in-store. Our works reset the dial for TOMS in the UK market and subsequently we have become their sole agency partner for the EMEA region.