About | HarrimanSteel

About Us

We are HarrimanSteel, an independent creative agency founded in 1999, based in Amsterdam and London.

We partner with like-minded visionaries to ignite their purpose, inspire their audience and challenge the status quo.

We believe creative thinking can deliver positive change and a measurable impact for all.

How we do this

Challenge

We are driven by creativity, this is our weapon of choice. To cut through the noise, inspire and make our audiences feel something by challenging the status quo.

Collaborate

We are experts in working with youth audiences. Today’s youth are activists at heart and aren’t afraid to stand up and be counted. This generation wants like-minded brands that reflect their values, beliefs and aspirations. We collaborate with brands, to build strong authentic relationships.

Change

We believe brands need to pick up the baton to drive positive and social change. We partner with like-minded visionaries, redefining the questions brands should be asking to make a positive and measurable impact.

Clients

Allbirds

Helping the sustainable sneaker powerhouse reach a new audience and introduce them to their unique products and brand story in a thought-provoking, tactile way.

Converse

A 5-year relationship co-authoring European directives, building staff engagement programmes, and creating inspiring product launches.

Davines

Refining and highlighting the Davines story to generate more engagement with their community, and place them at the very core of the regenerative organic agriculture conversation, now and into the future.

Girl Effect

Driving social change from within. Strategic consultants, designers, mentors, and brand guardians, creating Rwanda's first teen brand.

Jordan

Partnering in the Jordan brand's evolution. Developing seeding programs, experiential trial events, and bringing to life premium retail and interactive digital activations.

Nike

20+ years global relationship working across multi-category, from innovation, insights, brand strategy and brand experience to content creation, and everything in-between.

Patagonia

In business to save the planet. Working as an extension of Patagonia's internal marketing team, helping with key brand challenges from retail to driving brand saliency.

Sonos

A 7-year partnership with one of the most innovative and forward-thinking sound brands. From the launch of their London Studio to helping with large scale brand experience and key product launches.

Toms

Helping the strategic shift from their ‘One for One’ model to a more grassroots approach, partnering international 'Changemakers' with like-minded NGOs and charities to elevate their personal stories.

Wrangler

Working with their global team to inform and tell their sustainable credentials.

Uncle

Creating a clear, honest, jargon-free tone of voice for one of our newest clients. Showcasing renting as it should be, by helping this challenger brand redefine its 'North Star'.

Uber

Working as an extension of Uber's global & local marketing teams across both ‘Social Impact’ and ‘Brand Comms’, delivering platform thinking and human storytelling. From always-on social content, websites to moonshot films, mission statements, strategy to TVC’s and everything in-between.

Services

Marketing

Go to market planning 360º Communications Strategy & Implementation 360º Campaign Framework / Guidelines

Strategy

Impact and Sustainability Development Brand Strategy Influencer Strategy

Design

Graphic Design Branding Art Direction Film Direction Copywriting Digital Platform (UX / UI) Social & Digital Content ideation Activations / Experiential / (Digital & Analogue) Retail, experiential & Environmental Design

Implementation

Integrated Production (Print and Social) Brand and Campaign Guidelines Visual Centres / Playbooks / Brand-bibles / Identity / TOV Influencer Strategy & Implementation / Seeding Formatting and Artworking

Our output is diverse, but our approach is singular and rigorous. The answers are easier once you have defined the questions.