Changing the world for good, one charge at a time
Connected Kerb
Connected for Good
Campaign Framework
The challenge
Set Connected Kerb’s North star by zeroing in on the brand’s long-term commitment to an electric future. Inject feeling, humility and emotion to a category that currently lacks any.
The aim
To build a brand that strengthens Connected Kerb’s mission to become the most accessible, affordable and reliable player in the EV charging category by 2027.
The how
We developed a look and feel that’s switched on to a more human approach and focused on the Connected Kerb pledge to ‘change the world for good, one charge at a time’.