A community united by a shared love of the game
Nike NBHD x Patta x FC Barcelona
Culers del Món
Retail Design
Integrated Production
The challenge
Create a buzz around the Nike x Patta x FC Barcelona collaboration by developing and producing window designs for Patta's three global stores, in Amsterdam, London and Milan.
The aim
Bringing to life the collaboration's existing creative direction through a retail lens. Developing the cardiovascular designs seen on the hero products, we added 3D elements alongside window-to-floor vinyls which would flow through the spaces.
The how
Using international production partners, we simultaneously launched the graphic elements in-store and on all windows across the three key cities.