ECD/Founder Nick Steel talks to AdAge about 4 ways brands can put the fun back into sports for kids.

We all know sport is essential for children, benefiting their physical and mental health, and teaching them about teamwork, resilience, progress and patience. Studies have consistently shown that regular physical activity boosts confidence and leadership skills and active children—rather than those who spend all weekend sitting in front of a screen—are often more academically successful and socially engaged.

AdAge published HarrimanSteel’s article on marketers spending a lot selling to children but also have a duty to prioritize their well-being. Click to read the full article.

Article posted on AdAge
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