By HS Creative Lead, Nick Lloyd
The letterpress workshop we did with Grafische Werkplaats Amsterdam is part of a series they run called 'Step Away from your Computer'.
As we know, creatives spend most of their time in front of giant screens and – more often than not – don't get many opportunities to use the more traditional, hands-on skills of design. This workshop aimed to change that. With a letterpress, kerning, leading, and letterforms take on different meanings as you have to physically lay them out on the printing bed – way more challenging (and rewarding) than changing them with a few clicks on Photoshop.
I think that building traditional design skillsets like these can have a really positive impact on mindset and output when applied in a contemporary agency setting. A highly recommended break from the laptop!