Redefining the sell-in moment
Ignite Event
Experiential / Show / Event
Retail B2B
Branding / Identity
Motion Design / Film
Graphic Design
Integrated Production
The challenge
1 day, 6 rooms, 5 category moments and over 100 guests to educate and inspire.
The aim
To create an immersive experience that redefines the Nike seasonal sell-in moment.
The how
Compelling category installations, utilising lights, projection and propping.
Redefining the sell-in moment