Julian Harriman-Dickinson, Co-Founder of HarrimanSteel, explains why brand purpose isn’t just a passing trend.  

'Taking a slower, more intentional approach will always pay off eventually — in terms of profit as well as purpose. Customers can tell commitment from a mile away, and it rarely starts with a social media post. Instead, it just takes two simple questions: what can we do better in order to achieve this? And, are we willing to do that for the next 20+ years?'