PANGAIA: Helping launch the ground-breaking brand's Future Over Past campaign

We recently partnered with ground-breaking, ‘Earth-positive’ clothing brand, PANGAIA, helping them launch their latest Future Over Past global brand campaign.

Tasked with leading ideation and strategy, HS helped the brand find the right narrative for the campaign. Putting the concept of 'Optimistic Futurism' at its core, we used bold, thought-provoking messaging with the aim of stimulating further conversation around sustainability and material science.