Lifestyle imagery at Foot Locker is traditionally quite static and lacks the sense of fun and play that Nike Kids represents.
We were were tasked with creating a BTS product-focused campaign demonstrating how Nike Kids product is a gateway to fun and movement.
To create a campaign to reset the tone of Nike Kids at Foot Locker to align with the core Nike Kids. This still and motion content was to run across paid and organic social channels and in both digital and physical Foot Locker retail.
A family play-themed campaign, built around our creative lens of ‘Family is our team, from play to the day-to-day’. We brought this to life through a series of connected family moments - visualised through dynamic group play and directional twinned / mini-me styling.