Earlier this year we were approached by a new sustainable Dutch platform - using thoughtful design to encourage customers to shop more consciously.

Collaborating with the business owners, we were tasked with establishing Second Nature’s entire look, feel and tone. We developed a brand that used forest-inspired textures and earthy colour palette at the forefront of the brand’s packaging, its user-friendly website and a timeless, straight-talking creative toolkit.

Unlike other sustainable shopping sites, Second Nature’s customers subscribe to receive household necessities on a monthly or weekly schedule, according to their individual preferences and needs. This innovative model is intended to support buyers in cutting back on throwaway, casual purchases and encourage them to develop more deliberate shopping patterns.