Aid is helping.
Aid Alliance
We The Helpers
Brand Identity
Web Design UX / UI
Brand Guidelines
The challenge
To develop a bold brand identity for this new NFP platform.
The aim
To reframe the "Aid/Charity" sector within the UK.
The how
With a bold and modular brand mark and supporting guideline playbook, we delivered an identity that was flexible and impactful.

Help can come from anywhere. The logo we made for We The Helpers is a graphic representation of a 'beam of light'. It is simple, bold, and dynamic. In addition to this, the logo shape acts as a framing device for the brand elements and serves as a frame to hold images.