Why brand purpose is more than 'just a shiny tick box'.

This week our ECD and Founder, Nick, was interviewed by Creativepool about the increasing importance of brand purpose.

He argues that brands and agencies now have a moral responsibility to “use creativity to inspire, educate and drive change." And by doing so, brands can build a closer connection with their consumers than ever before.

Hit the link to read the full article.

Article posted on Creativepool