The challenge
Intersport Footlab pop-up events focus on getting grassroots players into the sport and giving them an unforgettable experience. We were tasked with refreshing the Footlab look and creating a framework for all the NOs.
The aim
To inspire kids to try out new products and come together to learn, bond and ignite passion for football.
The how
Kids are playing football on the pitch, off the pitch, online, and offline. Inspired by the juxtaposition of real-life football and hyperreal gamification, we created a set of dynamic patterns.